Tools & Downloads

1-page comparison card

From: Module 1.3 — Advocacy vs. Activism

The full 6-step profiling method as a 2-page fillable PDF.

From: Module 3.3 — Building Your Own Archetype Profile

One-page reference covering the Emotional Gear system (sentence length effects), pacing rules (when to slow down and speed up), and the Flat vs. Alive revision technique.

From: Module 2.2 — Crafting Basics — Rhythm, Pacing & Sensory Detail

Four types of counterarguments with strategies and examples.

From: Module 3.4 — Advanced Counterarguments

1-page method summary

From: Module 1.6 — Basic Counterarguments

All 6 fallacies with advocacy-specific examples, responses, and self-audit prompts.

From: Module 3.5 — Logical Fallacies — Field Guide for Advocates

Two-map comparison format — fill in Story Maps for two different listeners side by side. Includes strategic questions for each element.

From: Module 2.3 — Story Map — Advanced Application

The 10-80-10 Rule, three-zone ecosystem map, coalition seed roles, and prioritization framework on one page.

From: Module 3.6 — From Coalitions to Campaigns

1-page fillable PDF

From: Module 1.4 — Emotional Fortitude Basics

The Newsworthiness Checklist, 80/20 Rule, platform-archetype matching, and earned+digital coordination on one page.

From: Module 3.7 — Media & Digital Advocacy

Two-page guide covering the personal narrative formula, four common pitfalls, the Dignity Check, and the Mechanism Check — everything you need to write and refine your story.

From: Module 2.4 — Personal Narrative Exercise

The 6-stage legislative process, staff relationship strategy, testimony structure, coalition testimony roles, and inside-out/outside-in framework.

From: Module 3.8 — Legislative & Institutional Advocacy

Multi-section portfolio template with page layouts for each of the four portfolio components, including narrative prompts, table frameworks, and space for reflection notes. This is the capstone artifact students will take away from Level 4.

From: Module 4.10 — Leadership Capstone

The Setback Taxonomy, opposition playbook (5 tactics with responses), pivot-or-persist framework, and productive vs destructive conflict guide.

From: Module 3.10 — Managing Opposition & Setbacks

One-page reference card with all five archetypes — core values, resistance triggers, entry points, scene choices, and example asks. Keep it handy when planning conversations.

From: Module 2.5 — Archetype Deep Dive

Printable daily log with action categories, reflection prompts, heat tracking, and weekly theme guides.

From: Module 3.11 — The 30-Day Advocacy Challenge

1-page reference with examples

From: Module 1.7 — The Ethical Rules (Deep Dive)

Complete 6-section template for your capstone Coalition Advocacy Plan with prompts for every element.

From: Module 3.12 — Coalition Capstone

One-page planner for designing a complete pre-suasion sequence — environment, opening, bridge, and entry point — customized for each archetype.

From: Module 2.6 — Advanced Pre-Suasion

The three tools of layered meaning, controlling metaphor selection method, symbol placement rules, archetype-specific metaphor guide, and the heavy-handedness test.

From: Module 4.1 — Advanced Narrative Craft

1-page fillable PDF with the Three Circles framework

From: Module 1.2 — Welcome & Mission Setup

SMART goals framework, Commitment Ladder, Big Rocks method, resource inventory, impact vs vanity metrics, and the one-page campaign plan template.

From: Module 3.9 — Campaign Design & Planning

Fillable template for building your personalized three-phase Recovery Protocol — immediate, short-term, and longer-term strategies for emotional processing after advocacy conversations.

From: Module 2.7 — Emotional Fortitude — Advanced

Planning template with dependency logic columns, escalation ladder scaffold, and decision tree framework. Multi-page planning document for designing interconnected campaign systems.

From: Module 4.2 — Campaign Architecture

2-page fillable template with all 5 phases

From: Module 1.8 — Your First Alliance Conversation

Reference card illustrating the hub-and-spoke failure mode vs. the networked leadership model, with five distributed leadership roles defined and the Leadership Paradox stated as a design principle.

From: Module 4.3 — Movement Leadership

One-page reference card with all five structural argument patterns, their diagnostic features, and response strategies.

From: Module 2.8 — Complex Counterarguments

Single-page reference card distinguishing permitted advocacy (broad), restricted lobbying (limited), and prohibited political activity (none). Includes the substantial-part test and the 501(h) expenditure election option.

From: Module 4.4 — Organizational Advocacy

1-page fillable PDF

From: Module 1.1 — Why Stories Win

Reference card on frame theory: what frames are, how they're set, why early frame-setting matters, and a framework for analyzing any news story to identify the active frame. Includes the counter-framing protocol.

From: Module 4.5 — Advanced Media Strategy

Blank Message Matrix template for mapping your advocacy goal across all five archetypes — entry points, story frames, tones, asks, and channels.

From: Module 2.9 — Multi-Audience Targeting

Multi-section planning template mapping each Story Map element to the corresponding fundraising communication moment, with prompts for each section and examples of strong vs. weak fundraising narrative at each element.

From: Module 4.6 — Fundraising Narratives

Comprehensive one-page planner integrating all Level 2 tools into a single conversation design — pre-suasion, narrative, handoff, ask, counterarguments, and recovery.

From: Module 2.10 — Collaborative Storytelling & Capstone

Reference card with the activity vs. outcome metric distinction defined, a table of common advocacy metrics classified as activity or outcome, and the five questions to test whether a new metric is actually measuring change.

From: Module 4.7 — Data-Informed Advocacy

1-page summary of the 3 principles

From: Module 1.5 — Pre-Suasion Intro

Planning template for mapping intersection points between your issue and five adjacent movements, with prompts for shared values, bridging language, and strategic benefit analysis.

From: Module 4.8 — Cross-Movement Solidarity

All 5 archetypes with the full five-layer profiling method.

From: Module 3.1 — The Archetype System

Multi-session fillable template for designing a structured informal mentoring plan, with sections for learning objectives, methods, between-session assignments, and progress assessment criteria.

From: Module 4.9 — Mentoring Others

One-page quick reference covering all four narrative persuasion mechanisms — what they are, what they look like when working, and what to check for in your own stories.

From: Module 2.1 — Why Stories Win — Review & Elevation

Full demographic, psychographic, values, objections, and strategy profile.

From: Module 3.2 — Country Raised — Deep Dive

Reference card with 12 reflective prompts for writing the personal advocacy philosophy statement, plus annotated examples of strong philosophy statement passages and the five things a good advocacy philosophy does (and the five things it doesn't do).

From: Module 4.10 — Leadership Capstone

Pocket card PDF

From: Module 1.1 — Why Stories Win

Half-page reference card

From: Module 1.2 — Welcome & Mission Setup

Half-page reference card

From: Module 1.4 — Emotional Fortitude Basics

1-page fillable planning worksheet

From: Module 1.5 — Pre-Suasion Intro

Half-page reference card

From: Module 1.6 — Basic Counterarguments

1-page review checklist

From: Module 1.7 — The Ethical Rules (Deep Dive)

1-page pre-conversation review checklist

From: Module 1.8 — Your First Alliance Conversation

One-page campaign planning worksheet — goal, audience profiles, channel strategy, timeline, and success metrics.

From: Module 2.9 — Multi-Audience Targeting

Printable one-page worksheet for scoring your micro-story against all four mechanisms with space for notes and goal-setting.

From: Module 2.1 — Why Stories Win — Review & Elevation

Twenty starter prompts across all five senses for advocacy storytelling — use these when you need to ground a scene in vivid, concrete detail.

From: Module 2.2 — Crafting Basics — Rhythm, Pacing & Sensory Detail

Half-page guide to writing the pivotal moment — what makes a turn land, common mistakes, and three examples from different advocacy contexts.

From: Module 2.3 — Story Map — Advanced Application

One-page fillable worksheet for capturing your five key moments — the raw material for your personal narrative.

From: Module 2.4 — Personal Narrative Exercise

Fillable worksheet for profiling a specific person — archetype identification, value mapping, language choices, and Story Map planning for that individual.

From: Module 2.5 — Archetype Deep Dive

Quick-reference checklist for adding Channel Factors to any advocacy ask — four questions to transform vague intentions into specific actions.

From: Module 2.6 — Advanced Pre-Suasion

Printable weekly check-in with the five Capacity Check questions — Energy, Empathy, Patience, Perspective, and Joy — plus space for rhythm adjustments.

From: Module 2.7 — Emotional Fortitude — Advanced

Pocket-sized formula card for the Concede-and-Redirect technique with examples across all five argument patterns.

From: Module 2.8 — Complex Counterarguments

Self-assessment checklist for all Level 2 skills with space for notes on areas needing additional practice before Level 3.

From: Module 2.10 — Collaborative Storytelling & Capstone

One-page fillable planner for calibrating your Story Map to any archetype.

From: Module 3.1 — The Archetype System

All 5 objections with ALARA response templates.

From: Module 3.2 — Country Raised — Deep Dive

One-page reference for the profiling method with common mistakes to avoid.

From: Module 3.3 — Building Your Own Archetype Profile

Templates and examples for building preemptive rebuttals into your narratives.

From: Module 3.4 — Advanced Counterarguments

Half-page checklist for auditing your own arguments for fallacy contamination.

From: Module 3.5 — Logical Fallacies — Field Guide for Advocates

Fillable worksheet for mapping your ecosystem, building your ripple map, and identifying your coalition seed.

From: Module 3.6 — From Coalitions to Campaigns

Fillable templates for writing a media pitch email and structuring a 600-800 word op-ed.

From: Module 3.7 — Media & Digital Advocacy

Fillable templates for writing public testimony and planning staff relationships.

From: Module 3.8 — Legislative & Institutional Advocacy

Fillable templates for profiling organized opposition and designing your coalition morale protocol.

From: Module 3.10 — Managing Opposition & Setbacks

Fillable debrief template covering numbers, patterns, surprises, revisions, and post-challenge SMART goals.

From: Module 3.11 — The 30-Day Advocacy Challenge

Comprehensive checklist of every tool, framework, and template built across Level 3 modules.

From: Module 3.12 — Coalition Capstone

Fillable worksheet for mining metaphors, selecting your controlling metaphor, and planning symbol placement across your narrative.

From: Module 4.1 — Advanced Narrative Craft

Fillable worksheet with SMART goals, 12-week Big Rocks timeline, resource inventory, and pivot point checkpoints.

From: Module 3.9 — Campaign Design & Planning

Single-concept reference card showing the anatomy of an escalation ladder with a worked example and the key principle: escalation should look proportional to observers, not reactive.

From: Module 4.2 — Campaign Architecture

Fillable worksheet with sections for each emerging leader: current strengths, development gaps, mentoring practices, milestones, and 90-day review prompts.

From: Module 4.3 — Movement Leadership

Multi-section fillable template for drafting an organizational advocacy policy, with sample language for each section and IRS compliance notes.

From: Module 4.4 — Organizational Advocacy

Fillable crisis communication protocol template with prompts for each crisis type, activation thresholds, 2-hour checklist, and holding statement templates.

From: Module 4.5 — Advanced Media Strategy

Reference card on the Story Map adapted for institutional funders, including the six-element structure with an annotated example grant narrative paragraph. Notes on what foundation program officers look for and how narrative transportation applies in institutional contexts.

From: Module 4.6 — Fundraising Narratives

Fillable worksheet for building a data collection plan, with columns for metric, method, timing, responsible person, instrument, and quality standard. Includes a resource guide for low-cost measurement tools appropriate for small nonprofits.

From: Module 4.7 — Data-Informed Advocacy

Fillable worksheet for defining cross-movement boundaries: criteria for partnership, non-negotiable values, red-line tactics, and the internal decision process for responding to solidarity requests.

From: Module 4.8 — Cross-Movement Solidarity

Reference card on the anatomy of strong developmental feedback: what makes feedback useful vs. useless, the SBI (Situation-Behavior-Impact) model adapted for advocacy skills, and the five failure modes of mentoring feedback (too soft, too vague, too personal, too prescriptive, too comparative).

From: Module 4.9 — Mentoring Others

2-page fillable scripting template

From: Module 1.6 — Basic Counterarguments

1-page checklist

From: Module 1.4 — Emotional Fortitude Basics