Programs

The Advocacy Academy

Ethical persuasion for a less cruel world.

Facts inform. Stories move. Learn to craft narratives that build alliances — not arguments.

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Story-Selling, Not Lecturing

Learn the science of narrative persuasion. Move people with stories, not statistics. Change minds without changing the subject.

Build Alliances, Not Enemies

Ethical persuasion means respecting the listener. No shame, no contempt, no moral superiority. Just honest, human connection.

Ethical Persuasion Only

We teach influence grounded in honesty. No manipulation, no guilt trips, no dark patterns. Advocacy with integrity.

How It Works

1

Take the Mission Quiz

Define your advocacy focus, experience level, and personal mission statement.

2

Learn by Doing

Work through structured modules with real exercises, not just reading.

3

Join the Community

Share your stories, get feedback, and learn from fellow advocates.

4

Apply It

Take your skills into real conversations and campaigns.

Your Learning Path

Four levels, all free. Work through them in order or jump to the section you need.

Level 1

Front Porch

Foundations

Build your emotional resilience and learn the ethical rules of persuasion.

8 lessons · ~2 hours

Frame an advocacy conversation without alienating your audience
Handle the most common objections with composure and empathy

Core concepts: why stories win, the ethical code, emotional fortitude, pre-suasion basics, handling objections, and your first real conversation.

Level 2

The Workshop

The Narrative Core

Change starts with a story. Learn to craft yours.

10 lessons · ~3 hours

Craft a personal advocacy narrative that connects emotionally
Analyze any audience and tailor your message to land

Deep story-building: crafting personal narratives, audience analysis, the three circles of persuasion, and scaling your message.

Level 3

Storytellers' Circle

Alliances & Application

Find your people. Test your skills. Launch your advocacy.

12 lessons · ~4 hours

Build coalitions with people who don't already agree with you
Plan and execute a real-world advocacy campaign from start to finish

Building coalitions, real-world advocacy campaigns, working with media, and community organizing.

Ready to Build Your Voice?

All forty lessons are free. Start at Level 1, or skip to the section that fits where you are.

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