Programs

Stories Move

Ethical persuasion for a less cruel world.

Facts inform. Stories move. Forty free lessons in narrative advocacy from the sanctuary that lives on it — no account required.

Start with your story — 5 minutesBrowse all forty lessons

Start here — no account needed

Build your story spine

Five boxes, about five minutes. You’ll leave with a story you can actually tell someone this week — the same structure we use to place animals and pay vet bills.

Nothing you type here is sent to us — it stays in this browser, so you can close the tab and come back. Lesson exercises can be saved to an account if you want them across devices; this warm-up doesn’t need one.

Story-Selling, Not Lecturing

Learn the science of narrative persuasion. Move people with stories, not statistics. Change minds without changing the subject.

Build Alliances, Not Enemies

Ethical persuasion means respecting the listener. No shame, no contempt, no moral superiority. Just honest, human connection.

Ethical Persuasion Only

We teach influence grounded in honesty. No manipulation, no guilt trips, no dark patterns. Advocacy with integrity.

How It Works

1

Build your story spine

Five boxes, five minutes, no account. Leave with something you can say out loud this week.

2

Learn by doing

Forty lessons with real exercises, free to read and work through without signing in.

3

Make an account (optional)

Only if you want it: the Mission Quiz, saved exercise responses, and progress across devices.

4

Apply it

Take your skills into real conversations and campaigns — and into the community, which needs an account.

Your Learning Path

Four levels, all free. Work through them in order or jump to the section you need.

Level 1

Front Porch

Foundations

Build your emotional resilience and learn the ethical rules of persuasion.

8 lessons · ~2 hours

Frame an advocacy conversation without alienating your audience
Handle the most common objections with composure and empathy

Core concepts: why stories win, the ethical code, emotional fortitude, pre-suasion basics, handling objections, and your first real conversation.

Level 2

The Workshop

The Narrative Core

Change starts with a story. Learn to craft yours.

10 lessons · ~3 hours

Craft a personal advocacy narrative that connects emotionally
Analyze any audience and tailor your message to land

Deep story-building: crafting personal narratives, audience analysis, the three circles of persuasion, and scaling your message.

Level 3

Storytellers' Circle

Alliances & Application

Find your people. Test your skills. Launch your advocacy.

12 lessons · ~4 hours

Build coalitions with people who don't already agree with you
Plan and execute a real-world advocacy campaign from start to finish

Building coalitions, real-world advocacy campaigns, working with media, and community organizing.

Ready to Build Your Voice?

All forty lessons and every worksheet are free, forever, with no account. One-to-one coaching is the only paid thing here — it buys you a person, not access.

Start Level 1Explore CoachingSign In

Not the same as Advocacy Academy

This course teaches narrative advocacy through animal rescue — our residents, our fights, our mistakes. Advocacy Academy is a separate project that teaches the underlying method for any cause, from school boards to public health. Different site, different organisation. If your fight isn't about animals, start there.

Visit advocacy.academy